In an effort to maximize the Safelite workspace and bring the brand to life, the creative team renovated the newest floor in the corporate office in May 2019.
Developed and lead creative execution for the identity and placemaking environmental graphic design on the 5th floor of the corporate office. Worked together with a copywriter, creative director, construction team, and the vice president and CEO to determine the design focus. Using unique color, pattern, and typography to engage and leave a lasting impression on those who walk past it. This design pays homage to the company's history with a modern and sophisticated approach.
Entrance
Illuminated Safelite logo
Three in total through the space
Cafe area
Private work stations
Sky lounge
Below are sketches and development images.
